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Campaign Tools

Resources: print articles or videos. Click on the link to access them.

Paid Staff & Volunteer Leaders

 

2024-2025 Democratic Party Resources

  1. Dems Wininfluencer Toolkit, July 2024

  2. 2024 Messaging for Success - How to Take Back Freedom & Family, Ana Shenk-Osoro, July 13, 2024

  3. Democratic Gain for Volunteers (Democratic Party Document).

  4. The (Stacy) Abrams Playbook

  5. Democratic Party of WI - Campaign Academy Tool Kit

  6. Best Practices Institute

 

General

  1. How to Design a Campaign (Lawn) Sign

  2. GOTV (Tools for Building a Winning Program, The Campaign Workshop(TCW) Publication

  3. How to Leave a Voice Mail.

  4. How to Canvass - Best Practices (Handout for Volunteers).

  5. Best Time to Canvass.

  6. Texting for GOTV.

  7. How to Organize Your Poltical House Party.

  8. The Ultimate Webinar: 36 Planning Tips for Success!

  9. Libertarian Campaign Manual (Very Comprehensive).

  10. VAN List Training Criteria; How to Use the VAN (Slide Deck).

  11. Official Vanual Manual.

  12. GOTV Staging Location Roles.

  13. Action (Civic) Service Projects to Recruit Volunteers and Build a Better Brand.

  14. 5 Ways to Ask For a Campaign Donation.

  15. 120 Best Words & Phrases to Market Your Campaign (Guide) 

  16. Tips and Tactices: Running a Volunteer Relational Program - Jon Ossof's Campaign (Phone App).

  17. Getting Started With Digital Video Ads in Your Campaign (The Campaign Workshop)

  18. Idea Builders vs. Idea Busters (for better meetings)

  19. Two Santas Strategy (Used by Republicans), Thom Hartmann

  20. Think Tanks-The Memo That Hijacked American Democracy, Thom Hartmann

Candidates

  1. 10 Simple Rules For Running for Office.

  2. How to Run for Office and Win - Numero Blog

  3. How to Become a Local Political Power Broker (Using 15 simple strategies).

  4. The 3-word Campaign Slogan Strategy.

  5. How to Develop a Solid Campaign Message.

  6. How to Write a Donation Thank You Note.

  7. How to Write Your Best Fundraising Email (or letter); Food for Thought.

  8. How to Write an Effective Press Release.

  9. How to Write an Effective Letter to the Editor. Video Supplement (YouTube)

  10. Planning a Presentation (Public Speaking).

  11. Top Ten Tips for Public Speakers.

  12. 26 Ways to Make Meetings More Productive & Fun.

  13. 25 Ways to Make Your Zoom Meetings Awesome.

 

Deep Canvassing

Resources: print articles or videos. Click on the link to access them.

  1. Deep Canvassing Primer (Detailed).

  2. Deep Canvassing Framework and Tools.

  3. Deep Canvassing Research - Final Report

  4. Deep Conversations, Persuade Exchanges. (About Deep Canvassing).

  5. Deep Canvassing-Evaluating Impact in 2020.

  6. Could a Door Knock Change Your Mind-And Your Vote. (Media Audio)

  7. How to talk someone out of bigotry (Vox Article), 1/21/2021.

  8. Can we crack the right's white bloc? (Deep Canvassing Article), 01/19/21.

  9. Active Listening Primer, University of Minnesota Extension